The woke graphic tee: New look for AW20/21

As summer reaches its height, discerning fashionistas are looking to the upcoming trends for the next season. Exciting new brands are taking inspiration from global political upheavals , showing not only their committment to producing high quality garments, but also to pretending like they give a shit about anything other than money.

Fresh new Spanish fashion house Casa tetona have announced their new line of graphic tees, emblazoned with feminist and anti-racist slogans so that you can signal your support for such causes by buying clothes produced by exploited women in the Indian subcontinent.

‘#LaJefa tee, signalling that you still exercise class power over others, but in a feminist way.

A startup in America called State Department has also announced a bold new line of garments in response to the Black Lives Matter movement, with shirts and accessories featuring phrases like “I promise I sincerely care about minority groups” and “Voting for an establishment stooge is the only way to effect social change, please trust me”.

The creatives at state department keep their identities hidden, but we know that they are based in Washington.


Our favourite woke fashion line at the Toon Lampoon is from online store Konsum based out of Berlin. They sell trendy and minimalist tees, and their exciting AW20/21 line consists of one shirt, printed on the front with “I support any and all pertinent social progressive movements”, and on the back with “fuck you, buy our shit, wagie”.

Graphic tees are a great way to update a basic casual look to show people you truly are committed to making the world a better place, through the medium of spectacle and consumption.

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